Research & Discovery

Questionnaire —

Congratulations on your first step toward your branding!

Please provide as much information as possible

Organization/Business Name

Tagline

Industry Sector

In 5 words or less, summarise the feel of your company

Describe your company and the products and services you offer? What are the unique selling points/features of your products/services? What sets you apart from your competitors?

What is your mission, key statement, or manifesto?

What are three principles your company/organisation stand by?

Is there a story about how your brand came about?

Who are your main competitors? And how are you going to differentiate your brand from these competitors?

How do you plan to market your business and how do you plan to use your logo and visual identity?

Where do you see your brand in the future? Describe your company in 5 years time.

When people think of your brand what words would you like them to attach to it?

What is the tone or personality that you would like to convey through your brand?

Who is your target audience? Please provide demographic and psychographic information about your ideal customer.

What colors do you associate with your brand? Do you have any specific colors in mind for your logo or visual identity? Do you have any specific fonts or design elements that you would like us to incorporate into your branding?

What is your ideal deadline? Do you have any additional information or requirements that you would like us to consider during this project?