The Blossom Guide
The Blossom Guide aims to develop confidence and awareness in young women when making choices around their sexuality. They do this by addressing the hyper-sexualisation of society and the impact this is having on young women’s self- esteem and self- worth. We worked together to create a Program Guide that would be sent directors, teachers, and parents. From a design perspective, we wanted to tailor the aesthetic both to parents and their daughters.